William Erbele, Copywriter

Strategic design, stellar prose

Nice to meet you, I’m William.

For as long as I can remember, I've had a way with words. But great copywriting is about more than that.

I'm here to help your brand come to life – combining strategic design and storytelling to drive real-world results. I'll take the time to understand your brand and your buyer's journey, to help you filter through the noise and dial in on a unique value proposition customers can't resist.

B2B, B2C, long form, short form, web copy, blogs, eBooks, articles, emails, ads, landing pages, video scripts, mailers, infographics, on-page SEO – I can do it all!

Selected works

Website Rewrite: Before & After

Rewrote all copy for the entire website, and collaborated on imagery and layout, increasing conversion rate by 39.24%

Blog: Types of Channel Incentive Programs

Targeted, SEO-driven blog copy that still drives first page results for 'channel incentive programs'

Infographics: Using Infographics to Steal SERPs

I designed these two infographics in Canva – specifically to capture coveted SERPs (click and scroll to see if it worked!)

eBook: The Incentive Program Playbook

An extensive eBook outlining the buyer's journey – used both to drive conversion and as sales collateral

Video Script: Engaging Company Overview

A video script for an engaging, high level overview of a company's value proposition

Case Study: Incentive-Based Marketing Campaign

A case study designed to showcase the narrative (as well as the results) of a client's incentive marketing campaign

Sales Deck Revision: Before and After

A sample of before and after slides from a complete overhaul of the company's sales deck

Bylined Article in Beverage Master

A bylined article, written for company leadership, targeting a new vertical

Blog: Team Leadership Profile

Personalized branding for the company's CEO – with a heavy focus on narrative and storytelling

Comic Strip: Medical Sales Rep Retention

Really put my graphic designer through the paces on this one (sorry Daley!) – but a fun project that turned out awesome

Tech Product Sheet: Performance Tracking

A product sheet for the company's marquee tech module, more clearly expressing its value proposition

Print: Bylined Article in Workspan

A bylined article in a print magazine exploring how to keep millennial employees engaged in the workplace

Blog: What is an Incentive Program?

A blog designed to build awareness at the top of the funnel, stealing SERPS and keyword rankings in the process

Bylined Article in ThinkAdvisor

A bylined article in a top publication aimed towards insurance and financial advisors, addressing their unique concerns

Blog: Loyalty Program Trends for 2020

The type of content search algorithms love – a research blog designed to build awareness and tease solutions

eBook: Sell It to the C-Suite

A sales collateral piece designed to help prospects navigate the B2B buyer's journey and secure executive buy-in

“

I am confident that Will would make a valuable asset to any writing team. He is an extremely talented and dependable writer who is committed to producing quality work. I highly recommend him for any project.

― Nichole Gunn, CMO at Incentive Solutions

Ready for more clicks, more conversions, more compelling content?

Let's get the conversation started:

william.erbele@gmail.com

(I respond to all inquiries within 1-2 business days.)