Omnichannel Go-to-Market Strategy

Case study on the results of the go-to-market strategy I authored and helped execute to launch Atlanta Vibe Pro Volleyball

B2B Campaign Development Guidelines

Analyzed historical ad data to standardize best practices, ensuring campaign efficacy and consistency for global B2B business

Campaign with U.S. Soccer

Wrote copy for the landing page, downloadable collateral, emails, and the video script and storyboard for this campaign

Website Rewrite: Using Local Search to Boost Conversion

Used SEO and CRO to help a small business go from no traffic to 6k sessions and 294 conversions in 12 months

9-Figure Investment Deck

Authored this well-researched, narratively-driven pitch deck which helped raise over $184M at a private investment conference

Blog: 5-Part Series on Strategic Planning for an SaaS Tech Company

Authored a five-part, SEO-driven blog series on strategic planning to guide high-quality leads towards conversion

B2B Website Rewrite: Before & After

Rewrote all copy for the entire website, and collaborated on imagery and layout, increasing conversion rate by 39.24%

Blog: Types of Channel Incentive Programs

Targeted, SEO-driven blog copy that still drives first page results for 'channel incentive programs'

Scriptwriting: Commercial for B2B Product Launch

Wrote scripts and storyboards for 5 commercials to support the launch of TKE's new elevator

Infographics: Using Infographics to Steal SERPs

I designed these two infographics in Canva – specifically to capture coveted SERPs (click and scroll to see if it worked!)

Case Study: Incentive-Based Marketing Campaign

A case study designed to showcase the narrative (as well as the results) of a client's incentive marketing campaign

eBook: Sell It to the C-Suite

A sales collateral piece designed to help prospects navigate the B2B buyer's journey and secure executive buy-in

Sales Deck Revision: Before and After

A sample of before and after slides from a complete overhaul of the company's sales deck

Blog: A Complete History of Kilns

Developed SEO-driven content strategy that helped a client increase organic traffic 695.06% and ecommerce sales 301.11%

Tech Product Sheet: Performance Tracking

A product sheet for the company's marquee tech module, more clearly expressing its value proposition

Bylined Article in Beverage Master

A bylined article, written for company leadership, targeting a new vertical

Blog: Team Leadership Profile

Personalized branding for the company's CEO – with a heavy focus on narrative and storytelling

Print: Bylined Article in Workspan

A bylined article in a print magazine exploring how to keep millennial employees engaged in the workplace

Bylined Article in ThinkAdvisor

A bylined article in a top publication aimed towards insurance and financial advisors, addressing their unique concerns

Blog: Loyalty Program Trends for 2020

The type of content search algorithms love – a research blog designed to build awareness and tease solutions

Bylined Article in Supply House Times

A ghostwritten article for a CE0 about how to leverage an indirect salesforce – designed to build authority