Case study on the results of the go-to-market strategy I authored and helped execute to launch Atlanta Vibe Pro Volleyball

Omnichannel Go-to-Market Strategy

Portfolio

Analyzed historical ad data to standardize best practices, ensuring campaign efficacy and consistency for global B2B business

Wrote copy for the landing page, downloadable collateral, emails, and the video script and storyboard for this campaign

Used SEO and CRO to help a small business go from no traffic to 6k sessions and 294 conversions in 12 months

Authored this well-researched, narratively-driven pitch deck which helped raise over $184M at a private investment conference

Authored a five-part, SEO-driven blog series on strategic planning to guide high-quality leads towards conversion

Rewrote all copy for the entire website, and collaborated on imagery and layout, increasing conversion rate by 39.24%

Targeted, SEO-driven blog copy that still drives first page results for 'channel incentive programs'

Wrote scripts and storyboards for 5 commercials to support the launch of TKE's new elevator

I designed these two infographics in Canva – specifically to capture coveted SERPs (click and scroll to see if it worked!)

A case study designed to showcase the narrative (as well as the results) of a client's incentive marketing campaign

A sales collateral piece designed to help prospects navigate the B2B buyer's journey and secure executive buy-in

A sample of before and after slides from a complete overhaul of the company's sales deck

Developed SEO-driven content strategy that helped a client increase organic traffic 695.06% and ecommerce sales 301.11%

A product sheet for the company's marquee tech module, more clearly expressing its value proposition

A bylined article,  written for company leadership, targeting a new vertical

Personalized branding for the company's CEO – with a heavy focus on narrative and storytelling

A bylined article in a print magazine exploring how to keep millennial employees engaged in the workplace

A bylined article in a top publication aimed towards insurance and financial advisors, addressing their unique concerns

The type of content search algorithms love – a research blog designed to build awareness and tease solutions

A ghostwritten article for a CE0 about how to leverage an indirect salesforce – designed to build authority