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Rewrote all copy for the entire website, and collaborated on imagery and layout, increasing conversion rate by 39.24%

Website Rewrite: Before & After

Targeted, SEO-driven blog copy that still drives first page results for 'channel incentive programs'

I designed these two infographics in Canva – specifically to capture coveted SERPs (click and scroll to see if it worked!)

An extensive eBook outlining the buyer's journey – used both to drive conversion and as sales collateral

A video script for an engaging, high level overview of a company's value proposition

A case study designed to showcase the narrative (as well as the results) of a client's incentive marketing campaign

A sample of before and after slides from a complete overhaul of the company's sales deck

A bylined article,  written for company leadership, targeting a new vertical

Personalized branding for the company's CEO – with a heavy focus on narrative and storytelling

Really put my graphic designer through the paces on this one (sorry Daley!) – but a fun project that turned out awesome

A product sheet for the company's marquee tech module, more clearly expressing its value proposition

A bylined article in a print magazine exploring how to keep millennial employees engaged in the workplace

A blog designed to build awareness at the top of the funnel, stealing SERPS and keyword rankings in the process

A bylined article in a top publication aimed towards insurance and financial advisors, addressing their unique concerns

The type of content search algorithms love – a research blog designed to build awareness and tease solutions

A sales collateral piece designed to help prospects navigate the B2B buyer's journey and secure executive buy-in